Wordcast entrepreneurs Peter Lewis and Darren Skeete.
Peter Lewis and Darren Skeete grew up in Trinidad and Tobago, known for its dance parties and DJs, the vibrant The Caribbean nation left an indelible impression on the friends and business partners. Today Lewis and Skete are partners in a new technology called Worldcast Inc On Demand Media(ODM) which streams live DJ performances to clubs and parties over the internet.
The technology allows venues to book DJs from around the world without having to worry about the logistics of travel. A live camera feed of DJ performances is streamed onto a screen while their sets are piped through the sound system at the party venue. “You can have a DJ in Germany or Japan do a DJ set in the US with no lags, no delays. It’s just like they were there,” explains Skeete.
The creation of Worldcast Inc ODM occurs during a time when streaming technology is growing and becoming a larger part of the entertainment experience. Streaming services like Hulu and Netflix are prominent examples of how streaming technology, once plagued by lags, buffering and delays, has evolved.
In May, Forbes magazine dubbed streaming live entertainment “the new frontier”, and indeed it may be. Recently, artists like Jay-Z and Lady Gaga have streamed full concerts, while user streaming platforms like Livestream and Ustream have become extremely well trafficked and popular.
Lewis and Skeete are putting their own slightly different spin on streaming entertainment with Woldcast Inc ODM. Many of the existing technologies are designed to beam live performances to personal computers, tablets and smartphones, however the Worldcast technology is designed to stream performances to parties and clubs. The technology is meant to allow performances to be enjoyed communally, in the way that the DJ set was in the dance clubs in Trinidad.
For Lewis and Skeet, this was an important connection to keep intact: the connection between the DJ and the party. “Worldcast Inc was developed to bring back what's makes us human,” explains Lewis. “The ability to smile, laugh and to enjoy oneself with the masters of social gathering,” he continued, explaining how the dynamic experience of live DJing is central to their product.
The DJ has always been an important figure in Lewis and Skeete’s entrepreneurial path. In 2006 Skeete and Lewis began working together in a joint venture with Funkmaster Flex and his record pool, Franchise Records. The record pool was traditionally a service that delivered advance copies of new music to DJs on vinyl. Together Lewis and Skeete created Franchise Records Online, a digital version of Funkmaster Flex’s record pool, which allows DJs to download new music as MP3s instead of having to wait for vinyl in the mail.
In their new endeavor, Lewis and Skeete wanted to build a technology that made it easier for DJs to connect with their audiences around the world, and for audiences to connect with the DJ. Part of the software allows for partygoers to chat live with the DJ via a smartphone app to request songs or even live “shoutouts”.
For Lewis and Skeete who shared the experience of growing up around Trinidad’s DJ culture, Worldcast Inc ODM is an opportunity to help the art DJing reposition itself in a rapidly digitizing world. As with all new technologies, only time will tell how streaming entertainment will integrate itself into our lives, the possibilities are vast if not uncertain; However, for the entrepreneurs behind Worldcast its just a matter of taking it one DJ set at a time.
For more information on Worldcast Inc On Demand Media visit "http://www.worldcastinc.com